{"id":322,"date":"2026-02-25T09:20:44","date_gmt":"2026-02-25T08:20:44","guid":{"rendered":"https:\/\/byjosema.es\/?post_type=proyectos&#038;p=322"},"modified":"2026-03-03T01:18:03","modified_gmt":"2026-03-03T00:18:03","slug":"bajo-mundo","status":"publish","type":"proyectos","link":"https:\/\/byjosema.es\/index.php\/proyectos\/bajo-mundo\/","title":{"rendered":"Bajo Mundo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"322\" class=\"elementor elementor-322\" data-elementor-post-type=\"proyectos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac36c9 e-flex e-con-boxed e-con e-parent\" data-id=\"eac36c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8666b8c elementor-widget elementor-widget-heading\" data-id=\"8666b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyectos<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16bca1d e-con-full e-flex e-con e-child\" data-id=\"16bca1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a09760 e-con-full e-flex e-con e-child\" data-id=\"8a09760\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b424a5 e-con-full e-flex e-con e-child\" data-id=\"5b424a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e291f1c elementor-widget elementor-widget-heading\" data-id=\"e291f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bajo Mundo HUB - Dise\u00f1o Web Concept Party<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b48d05 elementor-widget elementor-widget-text-editor\" data-id=\"8b48d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"537\" data-end=\"861\"><strong data-start=\"537\" data-end=\"555\">Bajo Mundo HUB<\/strong> es un proyecto conceptual de dise\u00f1o web creado en Figma para una marca de eventos urbanos centrados en el dembow y la cultura callejera.<br data-start=\"692\" data-end=\"695\" \/>La idea no era solo dise\u00f1ar una web visualmente potente, sino construir una experiencia digital que transmitiera energ\u00eda, comunidad y actitud desde el primer segundo.<\/p><p data-start=\"863\" data-end=\"1005\">Este proyecto se desarroll\u00f3 como ejercicio de branding + UI, con foco en identidad visual fuerte, jerarqu\u00eda clara y una experiencia inmersiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b745cd8 elementor-widget elementor-widget-image\" data-id=\"b745cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-451\" alt=\"\" srcset=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1-1024x576.jpg 1024w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1-300x169.jpg 300w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1-768x432.jpg 768w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1-1536x864.jpg 1536w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da8d75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6da8d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.figma.com\/proto\/u3vLsMfWOiCKdSUB2ZEoiv\/Bajo-Mundo-PInvisible?page-id=0%3A1&#038;node-id=1-2&#038;p=f&#038;viewport=566%2C25%2C0.16&#038;t=bbaxcmFQWOssU8Tl-1&#038;scaling=scale-down-width&#038;content-scaling=fixed\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e12371 e-flex e-con-boxed e-con e-parent\" data-id=\"3e12371\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a15502 e-con-full e-flex e-con e-child\" data-id=\"0a15502\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6bcca16 e-con-full e-flex e-con e-child\" data-id=\"6bcca16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aecd6cf elementor-widget elementor-widget-heading\" data-id=\"aecd6cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es Bajo Mundo? \u2014 Construyendo identidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726a5a4 elementor-widget elementor-widget-text-editor\" data-id=\"726a5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1697\" data-end=\"1757\">Esta secci\u00f3n baja el ritmo visual para explicar el concepto.<\/p><p data-start=\"1759\" data-end=\"1962\">Bajo Mundo no se plantea como una simple fiesta, sino como una comunidad donde el dembow se vive como cultura y no como producto.<br data-start=\"1888\" data-end=\"1891\" \/>Se introducen tres pilares inventados de marca para reforzar narrativa:<\/p><ul data-start=\"1964\" data-end=\"2042\"><li data-start=\"1964\" data-end=\"1990\"><p data-start=\"1966\" data-end=\"1990\">\u00a0<span style=\"color: #ff9900;\">Cultura urbana real<\/span><\/p><\/li><li data-start=\"1991\" data-end=\"2015\"><p data-start=\"1993\" data-end=\"2015\">\u00a0<span style=\"color: #ff6600;\">Ritmo sin filtros<\/span><\/p><\/li><li data-start=\"2016\" data-end=\"2042\"><p data-start=\"2018\" data-end=\"2042\"><span style=\"color: #ff0000;\">\u00a0<\/span><span style=\"color: #ff0000;\">Comunidad conectada<\/span><\/p><\/li><\/ul><p data-start=\"2044\" data-end=\"2171\">Visualmente se apuesta por bloques con contraste rojo oscuro y fondos negros para mantener coherencia con la identidad general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21f21d elementor-widget elementor-widget-image\" data-id=\"a21f21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4-1024x576.jpg\" class=\"attachment-large size-large wp-image-469\" alt=\"\" srcset=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4-1024x576.jpg 1024w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4-300x169.jpg 300w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4-768x432.jpg 768w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4-1536x864.jpg 1536w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-221db87 e-flex e-con-boxed e-con e-parent\" data-id=\"221db87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c88c338 e-con-full e-flex e-con e-child\" data-id=\"c88c338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d9e74e e-con-full e-flex e-con e-child\" data-id=\"1d9e74e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0254962 elementor-widget elementor-widget-heading\" data-id=\"0254962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Experiencia \u2014 Dise\u00f1o centrado en sensaciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e3035 elementor-widget elementor-widget-text-editor\" data-id=\"30e3035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2269\" data-end=\"2333\">Esta parte simula una secci\u00f3n m\u00e1s interactiva dentro del dise\u00f1o.<\/p><p data-start=\"2335\" data-end=\"2378\">Se presentan cuatro pilares de experiencia:<\/p><ul data-start=\"2380\" data-end=\"2479\"><li data-start=\"2380\" data-end=\"2395\"><p data-start=\"2382\" data-end=\"2395\">Dembow puro<\/p><\/li><li data-start=\"2396\" data-end=\"2414\"><p data-start=\"2398\" data-end=\"2414\">Comunidad real<\/p><\/li><li data-start=\"2415\" data-end=\"2435\"><p data-start=\"2417\" data-end=\"2435\">Calle y est\u00e9tica<\/p><\/li><li data-start=\"2436\" data-end=\"2479\"><p data-start=\"2438\" data-end=\"2479\">\u201cChucky\u201d como icono disruptivo de marca<\/p><\/li><\/ul><p data-start=\"2481\" data-end=\"2613\">La intenci\u00f3n aqu\u00ed era representar que Bajo Mundo no es solo m\u00fasica, sino una est\u00e9tica completa: luces, moda, energ\u00eda, sudor y calle.<\/p><p data-start=\"2615\" data-end=\"2715\">El uso de tarjetas flotantes con sombras genera profundidad y rompe la estructura r\u00edgida del layout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1d0f3 elementor-widget elementor-widget-image\" data-id=\"cb1d0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6-1024x576.jpg\" class=\"attachment-large size-large wp-image-475\" alt=\"\" srcset=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6-1024x576.jpg 1024w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6-300x169.jpg 300w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6-768x432.jpg 768w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6-1536x864.jpg 1536w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-6.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42358d4 e-flex e-con-boxed e-con e-parent\" data-id=\"42358d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6997562 e-con-full e-flex e-con e-child\" data-id=\"6997562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6442d0 e-con-full e-flex e-con e-child\" data-id=\"b6442d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f14b64 elementor-widget elementor-widget-heading\" data-id=\"2f14b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00f3ximos eventos \n\u2014Dise\u00f1o pensado para conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deb240 elementor-widget elementor-widget-text-editor\" data-id=\"7deb240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2784\" data-end=\"2866\">En esta secci\u00f3n se dise\u00f1\u00f3 un sistema de cards reutilizable para artistas y fechas.<\/p><p data-start=\"2868\" data-end=\"2889\">Cada tarjeta incluye:<\/p><ul data-start=\"2890\" data-end=\"2983\"><li data-start=\"2890\" data-end=\"2910\"><p data-start=\"2892\" data-end=\"2910\">Imagen destacada<\/p><\/li><li data-start=\"2911\" data-end=\"2933\"><p data-start=\"2913\" data-end=\"2933\">Nombre del artista<\/p><\/li><li data-start=\"2934\" data-end=\"2965\"><p data-start=\"2936\" data-end=\"2965\">Fecha y peque\u00f1a descripci\u00f3n<\/p><\/li><li data-start=\"2966\" data-end=\"2983\"><p data-start=\"2968\" data-end=\"2983\">CTA \u201cAsistir\u201d<\/p><\/li><\/ul><p data-start=\"2985\" data-end=\"3072\">Se simul\u00f3 una futura integraci\u00f3n con sistema de venta de entradas o reserva anticipada.<\/p><p data-start=\"3074\" data-end=\"3159\">El carrusel horizontal permite mantener dinamismo sin sobrecargar el scroll vertical.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9a971 elementor-widget elementor-widget-image\" data-id=\"db9a971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8-1024x576.jpg\" class=\"attachment-large size-large wp-image-477\" alt=\"\" srcset=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8-1024x576.jpg 1024w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8-300x169.jpg 300w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8-768x432.jpg 768w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8-1536x864.jpg 1536w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-8.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8dd3e0 e-flex e-con-boxed e-con e-parent\" data-id=\"e8dd3e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a75eeb8 e-con-full e-flex e-con e-child\" data-id=\"a75eeb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61ab5d3 e-con-full e-flex e-con e-child\" data-id=\"61ab5d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd84da elementor-widget elementor-widget-heading\" data-id=\"9fd84da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cierre y CTA Final<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d975d8c elementor-widget elementor-widget-text-editor\" data-id=\"d975d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3228\" data-end=\"3264\">El cierre retoma el claim principal:<\/p><blockquote data-start=\"3266\" data-end=\"3303\"><p data-start=\"3268\" data-end=\"3303\">\u201cEl dembow no se explica, se vive.\u201d<\/p><\/blockquote><p data-start=\"3305\" data-end=\"3369\">Aqu\u00ed se refuerza la identidad con una llamada a la acci\u00f3n doble:<\/p><ul data-start=\"3370\" data-end=\"3415\"><li data-start=\"3370\" data-end=\"3394\"><p data-start=\"3372\" data-end=\"3394\">Ver pr\u00f3ximos eventos<\/p><\/li><li data-start=\"3395\" data-end=\"3415\"><p data-start=\"3397\" data-end=\"3415\">Volver al inicio<\/p><\/li><\/ul><p data-start=\"3417\" data-end=\"3510\">El footer mantiene coherencia con la navegaci\u00f3n superior, reforzando estructura y usabilidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033ad00 elementor-widget elementor-widget-image\" data-id=\"033ad00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9-1024x576.jpg\" class=\"attachment-large size-large wp-image-478\" alt=\"\" srcset=\"https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9-1024x576.jpg 1024w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9-300x169.jpg 300w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9-768x432.jpg 768w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9-1536x864.jpg 1536w, https:\/\/byjosema.es\/wp-content\/uploads\/2026\/02\/Diseno-sin-titulo-9.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b2a564 e-flex e-con-boxed e-con e-parent\" data-id=\"8b2a564\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ec735 elementor-widget elementor-widget-heading\" data-id=\"a8ec735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proceso de Dise\u00f1o<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d390dbc e-con-full e-flex e-con e-child\" data-id=\"d390dbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b68e4 Vinilo elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b2b68e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-level-up-alt\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.553 119.669L209.587 7.666c-9.485-10.214-25.676-10.229-35.174 0L70.438 119.669C56.232 134.969 67.062 160 88.025 160H152v272H68.024a11.996 11.996 0 0 0-8.485 3.515l-56 56C-4.021 499.074 1.333 512 12.024 512H208c13.255 0 24-10.745 24-24V160h63.966c20.878 0 31.851-24.969 17.587-40.331z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3377e88 elementor-widget elementor-widget-text-editor\" data-id=\"3377e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"290\" data-end=\"308\"><strong data-start=\"290\" data-end=\"308\">\u00bfQu\u00e9 se ped\u00eda?<\/strong><\/p><p data-start=\"310\" data-end=\"476\">Se ped\u00eda dise\u00f1ar la presencia digital principal de una marca ficticia llamada <em data-start=\"388\" data-end=\"404\">Bajo Mundo HUB<\/em>, una concept party urbana centrada en el dembow y la cultura callejera.<\/p><p data-start=\"478\" data-end=\"657\">No existe cliente real; se trata de una <strong data-start=\"518\" data-end=\"538\">marca conceptual<\/strong> creada como ejercicio acad\u00e9mico. Sin embargo, el proyecto se abord\u00f3 como si se tratara de un encargo profesional real.<\/p><p data-start=\"659\" data-end=\"679\"><strong data-start=\"659\" data-end=\"679\">Contexto inicial<\/strong><\/p><p data-start=\"681\" data-end=\"713\">La marca necesitaba una web que:<\/p><ul data-start=\"715\" data-end=\"860\"><li data-start=\"715\" data-end=\"747\"><p data-start=\"717\" data-end=\"747\">Transmitiera identidad fuerte.<\/p><\/li><li data-start=\"748\" data-end=\"777\"><p data-start=\"750\" data-end=\"777\">Comunicara eventos futuros.<\/p><\/li><li data-start=\"778\" data-end=\"810\"><p data-start=\"780\" data-end=\"810\">Generara inter\u00e9s y conversi\u00f3n.<\/p><\/li><li data-start=\"811\" data-end=\"860\"><p data-start=\"813\" data-end=\"860\">Diferenciara la marca de otras fiestas urbanas.<\/p><\/li><\/ul><p data-start=\"862\" data-end=\"885\"><strong data-start=\"862\" data-end=\"885\">Problema a resolver<\/strong><\/p><p data-start=\"887\" data-end=\"1064\">El principal problema era conceptual:<br data-start=\"924\" data-end=\"927\" \/>\u00bfC\u00f3mo trasladar una experiencia f\u00edsica intensa (m\u00fasica, luces, comunidad, calle) a un entorno digital sin perder energ\u00eda ni personalidad?<\/p><p data-start=\"1066\" data-end=\"1153\">Adem\u00e1s, deb\u00eda evitarse que la web se limitara a ser un simple cartel online de eventos.<\/p><p data-start=\"1155\" data-end=\"1180\"><strong data-start=\"1155\" data-end=\"1180\">Objetivo del proyecto<\/strong><\/p><ul data-start=\"1182\" data-end=\"1376\"><li data-start=\"1182\" data-end=\"1218\"><p data-start=\"1184\" data-end=\"1218\">Construir identidad visual s\u00f3lida.<\/p><\/li><li data-start=\"1219\" data-end=\"1280\"><p data-start=\"1221\" data-end=\"1280\">Dise\u00f1ar una landing estructurada con intenci\u00f3n estrat\u00e9gica.<\/p><\/li><li data-start=\"1281\" data-end=\"1324\"><p data-start=\"1283\" data-end=\"1324\">Demostrar capacidad de an\u00e1lisis de marca.<\/p><\/li><li data-start=\"1325\" data-end=\"1376\"><p data-start=\"1327\" data-end=\"1376\">Integrar dise\u00f1o visual y objetivos de conversi\u00f3n.<\/p><\/li><\/ul><p>\u00a0<\/p><h3 data-start=\"1417\" data-end=\"1438\"><strong data-start=\"1417\" data-end=\"1438\">\u00bfC\u00f3mo lo resolv\u00ed?<\/strong><\/h3><p data-start=\"1440\" data-end=\"1510\">La soluci\u00f3n consisti\u00f3 en estructurar la web como una narrativa visual:<\/p><ol data-start=\"1512\" data-end=\"1660\"><li data-start=\"1512\" data-end=\"1540\"><p data-start=\"1515\" data-end=\"1540\">Impacto inmediato (Hero).<\/p><\/li><li data-start=\"1541\" data-end=\"1569\"><p data-start=\"1544\" data-end=\"1569\">Explicaci\u00f3n del concepto.<\/p><\/li><li data-start=\"1570\" data-end=\"1604\"><p data-start=\"1573\" data-end=\"1604\">Presentaci\u00f3n de la experiencia.<\/p><\/li><li data-start=\"1605\" data-end=\"1625\"><p data-start=\"1608\" data-end=\"1625\">Pr\u00f3ximos eventos.<\/p><\/li><li data-start=\"1626\" data-end=\"1660\"><p data-start=\"1629\" data-end=\"1660\">Cierre con llamada a la acci\u00f3n.<\/p><\/li><\/ol><p data-start=\"1662\" data-end=\"1740\">Se trabaj\u00f3 una identidad visual intensa para reflejar el car\u00e1cter de la marca.<\/p><p data-start=\"1742\" data-end=\"1777\"><strong data-start=\"1742\" data-end=\"1777\">Decisiones t\u00e9cnicas y creativas<\/strong><\/p><ul data-start=\"1779\" data-end=\"1973\"><li data-start=\"1779\" data-end=\"1831\"><p data-start=\"1781\" data-end=\"1831\">Uso de paleta oscura con acentos naranjas y rojos.<\/p><\/li><li data-start=\"1832\" data-end=\"1881\"><p data-start=\"1834\" data-end=\"1881\">Tipograf\u00eda bold para titulares de alto impacto.<\/p><\/li><li data-start=\"1882\" data-end=\"1932\"><p data-start=\"1884\" data-end=\"1932\">Repetici\u00f3n estrat\u00e9gica de botones de conversi\u00f3n.<\/p><\/li><li data-start=\"1933\" data-end=\"1973\"><p data-start=\"1935\" data-end=\"1973\">Composici\u00f3n por bloques diferenciados.<\/p><\/li><\/ul><p data-start=\"1975\" data-end=\"2015\"><strong data-start=\"1975\" data-end=\"2015\">Tecnolog\u00eda y herramientas utilizadas<\/strong><\/p><ul data-start=\"2017\" data-end=\"2155\"><li data-start=\"2017\" data-end=\"2046\"><p data-start=\"2019\" data-end=\"2046\">Figma (dise\u00f1o UI completo).<\/p><\/li><li data-start=\"2047\" data-end=\"2075\"><p data-start=\"2049\" data-end=\"2075\">Componentes reutilizables.<\/p><\/li><li data-start=\"2076\" data-end=\"2155\"><p data-start=\"2078\" data-end=\"2155\">Sistema modular preparado para futura implementaci\u00f3n en WordPress o HTML\/CSS.<\/p><\/li><\/ul><p data-start=\"2157\" data-end=\"2177\"><strong data-start=\"2157\" data-end=\"2177\">Flujo de trabajo<\/strong><\/p><p data-start=\"2179\" data-end=\"2211\">El flujo de trabajo seguido fue:<\/p><ol data-start=\"2213\" data-end=\"2468\"><li data-start=\"2213\" data-end=\"2250\"><p data-start=\"2216\" data-end=\"2250\">Definici\u00f3n conceptual de la marca.<\/p><\/li><li data-start=\"2251\" data-end=\"2283\"><p data-start=\"2254\" data-end=\"2283\">Creaci\u00f3n de moodboard visual.<\/p><\/li><li data-start=\"2284\" data-end=\"2320\"><p data-start=\"2287\" data-end=\"2320\">Desarrollo de wireframes b\u00e1sicos.<\/p><\/li><li data-start=\"2321\" data-end=\"2381\"><p data-start=\"2324\" data-end=\"2381\">Dise\u00f1o del sistema visual (colores, tipograf\u00eda, botones).<\/p><\/li><li data-start=\"2382\" data-end=\"2423\"><p data-start=\"2385\" data-end=\"2423\">Construcci\u00f3n de las pantallas finales.<\/p><\/li><li data-start=\"2424\" data-end=\"2468\"><p data-start=\"2427\" data-end=\"2468\">Ajustes de jerarqu\u00eda y coherencia visual.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61b006 Vinilo elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e61b006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-level-up-alt\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.553 119.669L209.587 7.666c-9.485-10.214-25.676-10.229-35.174 0L70.438 119.669C56.232 134.969 67.062 160 88.025 160H152v272H68.024a11.996 11.996 0 0 0-8.485 3.515l-56 56C-4.021 499.074 1.333 512 12.024 512H208c13.255 0 24-10.745 24-24V160h63.966c20.878 0 31.851-24.969 17.587-40.331z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bc55cd e-flex e-con-boxed e-con e-parent\" data-id=\"3bc55cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9b538 elementor-widget elementor-widget-heading\" data-id=\"cf9b538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objetivos del Proyecto<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5172f77 e-con-full e-flex e-con e-child\" data-id=\"5172f77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc4f89 Vinilo elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecc4f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 0H64C28.7 0 0 28.7 0 64v288c0 35.3 28.7 64 64 64h96v84c0 7.1 5.8 12 12 12 2.4 0 4.9-.7 7.1-2.4L304 416h144c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64zm16 352c0 8.8-7.2 16-16 16H288l-12.8 9.6L208 428v-60H64c-8.8 0-16-7.2-16-16V64c0-8.8 7.2-16 16-16h384c8.8 0 16 7.2 16 16v288z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bdce4 elementor-widget elementor-widget-text-editor\" data-id=\"61bdce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"338\" data-end=\"559\">Este proyecto se plante\u00f3 con una serie de objetivos claros tanto a nivel t\u00e9cnico como conceptual:<\/p><h3 data-start=\"2342\" data-end=\"2367\">Objetivos principales<\/h3><ul data-start=\"2368\" data-end=\"2662\"><li data-start=\"2368\" data-end=\"2449\"><p data-start=\"2370\" data-end=\"2449\">Dise\u00f1ar una landing page conceptual para una marca ficticia de eventos urbanos.<\/p><\/li><li data-start=\"2450\" data-end=\"2532\"><p data-start=\"2452\" data-end=\"2532\">Traducir valores culturales (ritmo, calle, comunidad) a una experiencia digital.<\/p><\/li><li data-start=\"2533\" data-end=\"2583\"><p data-start=\"2535\" data-end=\"2583\">Crear una identidad visual s\u00f3lida y reconocible.<\/p><\/li><li data-start=\"2584\" data-end=\"2662\"><p data-start=\"2586\" data-end=\"2662\">Desarrollar un dise\u00f1o orientado a la conversi\u00f3n y participaci\u00f3n del usuario.<\/p><\/li><\/ul><h3 data-start=\"2664\" data-end=\"2688\">Objetivos personales<\/h3><ul data-start=\"2689\" data-end=\"2951\"><li data-start=\"2689\" data-end=\"2753\"><p data-start=\"2691\" data-end=\"2753\">Practicar dise\u00f1o UI enfocado a marcas con personalidad fuerte.<\/p><\/li><li data-start=\"2754\" data-end=\"2823\"><p data-start=\"2756\" data-end=\"2823\">Mejorar el uso de tipograf\u00edas de gran impacto y composici\u00f3n visual.<\/p><\/li><li data-start=\"2824\" data-end=\"2884\"><p data-start=\"2826\" data-end=\"2884\">Simular un proyecto real aplicable a un entorno WordPress.<\/p><\/li><li data-start=\"2885\" data-end=\"2951\"><p data-start=\"2887\" data-end=\"2951\">Trabajar un caso de estudio completo para portfolio profesional.<\/p><\/li><\/ul><p data-start=\"2953\" data-end=\"3082\">El proyecto sirve como demostraci\u00f3n de capacidad para dise\u00f1ar experiencias digitales m\u00e1s all\u00e1 de webs corporativas tradicionales.<\/p><p data-start=\"338\" data-end=\"559\">Hero de alto impacto visual.<\/p><ul data-start=\"1905\" data-end=\"2078\"><li data-start=\"1936\" data-end=\"1971\"><p data-start=\"1938\" data-end=\"1971\">Secci\u00f3n explicativa del concepto.<\/p><\/li><li data-start=\"1972\" data-end=\"2009\"><p data-start=\"1974\" data-end=\"2009\">Bloque de experiencia con tarjetas.<\/p><\/li><li data-start=\"2010\" data-end=\"2054\"><p data-start=\"2012\" data-end=\"2054\">Listado de eventos orientado a conversi\u00f3n.<\/p><\/li><li data-start=\"2055\" data-end=\"2078\"><p data-start=\"2057\" data-end=\"2078\">Cierre con CTA final.<\/p><\/li><\/ul><p data-start=\"2080\" data-end=\"2316\">Se evit\u00f3 una estructura excesivamente minimalista para mantener la sensaci\u00f3n de caos controlado propia del ambiente de fiesta.<br data-start=\"2206\" data-end=\"2209\" \/>Las tarjetas, overlays y contrastes de luz se utilizaron para a\u00f1adir profundidad y dinamismo a la interfaz.<\/p><h3 data-start=\"2318\" data-end=\"2351\">Experiencia de usuario (UX)<\/h3><p data-start=\"2352\" data-end=\"2654\">A nivel UX, el dise\u00f1o est\u00e1 pensado para un usuario que no quiere leer demasiado, sino sentir.<br data-start=\"2445\" data-end=\"2448\" \/>Las llamadas a la acci\u00f3n est\u00e1n visibles desde el inicio y se repiten estrat\u00e9gicamente a lo largo del recorrido, facilitando la navegaci\u00f3n y reforzando el objetivo principal: asistir o unirse a la comunidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7f181 Vinilo elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5d7f181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 0H64C28.7 0 0 28.7 0 64v288c0 35.3 28.7 64 64 64h96v84c0 7.1 5.8 12 12 12 2.4 0 4.9-.7 7.1-2.4L304 416h144c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64zm16 352c0 8.8-7.2 16-16 16H288l-12.8 9.6L208 428v-60H64c-8.8 0-16-7.2-16-16V64c0-8.8 7.2-16 16-16h384c8.8 0 16 7.2 16 16v288z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a410ee e-flex e-con-boxed e-con e-parent\" data-id=\"2a410ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7a562 elementor-widget elementor-widget-heading\" data-id=\"7c7a562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5de495e e-con-full e-flex e-con e-child\" data-id=\"5de495e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b21fef Vinilo elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b21fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0b04e elementor-widget elementor-widget-text-editor\" data-id=\"2b0b04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"338\" data-end=\"559\">Este proyecto se plante\u00f3 con una serie de objetivos claros tanto a nivel t\u00e9cnico como conceptual:<\/p><h3 data-start=\"2342\" data-end=\"2367\">Objetivos principales<\/h3><ul data-start=\"2368\" data-end=\"2662\"><li data-start=\"2368\" data-end=\"2449\"><p data-start=\"2370\" data-end=\"2449\">Dise\u00f1ar una landing page conceptual para una marca ficticia de eventos urbanos.<\/p><\/li><li data-start=\"2450\" data-end=\"2532\"><p data-start=\"2452\" data-end=\"2532\">Traducir valores culturales (ritmo, calle, comunidad) a una experiencia digital.<\/p><\/li><li data-start=\"2533\" data-end=\"2583\"><p data-start=\"2535\" data-end=\"2583\">Crear una identidad visual s\u00f3lida y reconocible.<\/p><\/li><li data-start=\"2584\" data-end=\"2662\"><p data-start=\"2586\" data-end=\"2662\">Desarrollar un dise\u00f1o orientado a la conversi\u00f3n y participaci\u00f3n del usuario.<\/p><\/li><\/ul><h3 data-start=\"2664\" data-end=\"2688\">Objetivos personales<\/h3><ul data-start=\"2689\" data-end=\"2951\"><li data-start=\"2689\" data-end=\"2753\"><p data-start=\"2691\" data-end=\"2753\">Practicar dise\u00f1o UI enfocado a marcas con personalidad fuerte.<\/p><\/li><li data-start=\"2754\" data-end=\"2823\"><p data-start=\"2756\" data-end=\"2823\">Mejorar el uso de tipograf\u00edas de gran impacto y composici\u00f3n visual.<\/p><\/li><li data-start=\"2824\" data-end=\"2884\"><p data-start=\"2826\" data-end=\"2884\">Simular un proyecto real aplicable a un entorno WordPress.<\/p><\/li><li data-start=\"2885\" data-end=\"2951\"><p data-start=\"2887\" data-end=\"2951\">Trabajar un caso de estudio completo para portfolio profesional.<\/p><\/li><\/ul><p data-start=\"2953\" data-end=\"3082\">El proyecto sirve como demostraci\u00f3n de capacidad para dise\u00f1ar experiencias digitales m\u00e1s all\u00e1 de webs corporativas tradicionales.<\/p><p data-start=\"338\" data-end=\"559\">Hero de alto impacto visual.<\/p><ul data-start=\"1905\" data-end=\"2078\"><li data-start=\"1936\" data-end=\"1971\"><p data-start=\"1938\" data-end=\"1971\">Secci\u00f3n explicativa del concepto.<\/p><\/li><li data-start=\"1972\" data-end=\"2009\"><p data-start=\"1974\" data-end=\"2009\">Bloque de experiencia con tarjetas.<\/p><\/li><li data-start=\"2010\" data-end=\"2054\"><p data-start=\"2012\" data-end=\"2054\">Listado de eventos orientado a conversi\u00f3n.<\/p><\/li><li data-start=\"2055\" data-end=\"2078\"><p data-start=\"2057\" data-end=\"2078\">Cierre con CTA final.<\/p><\/li><\/ul><p data-start=\"2080\" data-end=\"2316\">Se evit\u00f3 una estructura excesivamente minimalista para mantener la sensaci\u00f3n de caos controlado propia del ambiente de fiesta.<br data-start=\"2206\" data-end=\"2209\" \/>Las tarjetas, overlays y contrastes de luz se utilizaron para a\u00f1adir profundidad y dinamismo a la interfaz.<\/p><h3 data-start=\"2318\" data-end=\"2351\">Experiencia de usuario (UX)<\/h3><p data-start=\"2352\" data-end=\"2654\">A nivel UX, el dise\u00f1o est\u00e1 pensado para un usuario que no quiere leer demasiado, sino sentir.<br data-start=\"2445\" data-end=\"2448\" \/>Las llamadas a la acci\u00f3n est\u00e1n visibles desde el inicio y se repiten estrat\u00e9gicamente a lo largo del recorrido, facilitando la navegaci\u00f3n y reforzando el objetivo principal: asistir o unirse a la comunidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09534 Vinilo 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